Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube
نویسندگان
چکیده
An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and attraction affected their popularization nuclear energy development. Participants exposed to a SMI with high perceived the YouTube video more favorably, displayed greater intention share video, possessed attitude intensity toward when had moderate prototypicality. Conversely, participants less low
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ژورنال
عنوان ژورنال: JCOM, journal of science communication
سال: 2023
ISSN: ['1824-2049']
DOI: https://doi.org/10.22323/2.22010206