Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube

نویسندگان

چکیده

An online experiment involving 251 Singaporeans assessed how social media influencers' (SMIs) prototypicality (i.e., embodiment of group attitudes) and attraction affected their popularization nuclear energy development. Participants exposed to a SMI with high perceived the YouTube video more favorably, displayed greater intention share video, possessed attitude intensity toward when had moderate prototypicality. Conversely, participants less low

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

SenTube: A Corpus for Sentiment Analysis on YouTube Social Media

In this paper we present SenTube – a dataset of user-generated comments on YouTube videos annotated for information content and sentiment polarity. It contains annotations that allow to develop classifiers for several important NLP tasks: (i) sentiment analysis, (ii) text categorization (relatedness of a comment to video and/or product), (iii) spam detection, and (iv) prediction of comment info...

متن کامل

Social media & stem cell science: examining the discourse.

Research suggests that the representation of scientific and medical issues in the traditional media such as newspapers, TV and radio is an important determinant of public opinion and related public policy outcomes, particularly with regard to attitudes toward stem cell research. With the emergence of social media, the discursive space around public policy issues has expanded to include a new de...

متن کامل

Social Media and Politics: Examining Indonesians’ Political Knowledge on Facebook

The Internet and social media have played a significant role in contemporarypolitical sphere of Indonesia. In particular, they have been widely usedfor political activism and discussion; but whether the discussions areconstructive is another issue. Constructive political discussion requiresseveral preconditions; one of the most important requirements is rationalreasoning. Citizens must be equip...

متن کامل

The Ebb and Flow of Controversial Debates on Social Media

We explore how the polarization around controversial topics evolves on Twitter – over a long period of time (2011 to 2016), and also as a response to major external events that lead to increased related activity. We find that increased activity is typically associated with increased polarization; however, we find no consistent long-term trend in polarization over time among the topics we study.

متن کامل

Detecting Video Spammers in Youtube Social Media

Social media is any site that provides a network of people with a place to make connections. An example of the media is YouTube that connects people through video sharing. Unfortunately, due to the explosive number of users and various content sharing, there exist malicious users who aim to self-promote their videos or broadcast unrelated content. Even though the detection of malicious users is...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: JCOM, journal of science communication

سال: 2023

ISSN: ['1824-2049']

DOI: https://doi.org/10.22323/2.22010206